The strategic control map was developed by McKinsey in 1996 as a framework for tracking the dynamics of market capitalization within industries. In this multimedia presentation, McKinsey director Bryan Lowell describes the strategic control map, explaining how it can help companies recognize their... [read more...]

Organizations are finding it difficult to keep up with customers’ rate of adoption of social technologies. People are using social networking to connect with others who share their interests, while mostly leaving organizations out of the conversation. Adding staff to better handle social marketing... [read more...]