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Todd Hewlin
07/24/2009
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In a Downturn, Provoke Your Customers
Harvard Business Review
published on 03/01/2009, rated
by our experts.
Although the current article is written in a very different style, it may remind you of Stephen W. Brown’s “Torment Your Customers (They’ll Love It)” from the same publication back in 2001. The idea here is to use “provocation-based selling” to help convince customer’s to buy your product or service...
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