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Updated each business day, last updated August 1, 2009   
Using Quasi-experimental Data to Develop Principles for Persuasive Advertising
The Wharton School published on 07/01/2009, rated by our experts.
How do you know the best ways to make your advertisements compelling? You could follow “best practice”, although that might mean little more than following the herd—where the herd have never genuinely looked at the evidence. Or you could opt for evidence-based advertising. Most people who look for persuasive... [read more...]
When Should a Process Be Art, Not Science?
Harvard Business Review published on 03/01/2009, rated by our experts.
The drive toward “scientific management” has primarily meant a push for measuring and standardizing processes. The advantages of this are obvious, from improved quality control to lower costs. Applied to the wrong areas of activity, however, process standardization can actually undermine performance... [read more...]
Supermodels to the Rescue
strategy+business published on 02/01/2005, rated by our experts.
As technological change keeps moving faster, markets fragment into ever more segments, and mistaken corporate initiatives continue to hurt shareholder value, executives need better decision making tools. For several years now, we’ve been hearing about agent-based simulations as an advanced, high-powered... [read more...]

Role: Chief Innovation Officer, ibm.com
Org: IBM
Role: CEO
Org: SkillCity

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