How do you know the best ways to make your advertisements compelling? You could follow “best practice”, although that might mean little more than following the herd—where the herd have never genuinely looked at the evidence. Or you could opt for evidence-based advertising. Most people who look for persuasive... [read more...]

The drive toward “scientific management” has primarily meant a push for measuring and standardizing processes. The advantages of this are obvious, from improved quality control to lower costs. Applied to the wrong areas of activity, however, process standardization can actually undermine performance... [read more...]

As technological change keeps moving faster, markets fragment into ever more segments, and mistaken corporate initiatives continue to hurt shareholder value, executives need better decision making tools. For several years now, we’ve been hearing about agent-based simulations as an advanced, high-powered... [read more...]